Colours influence our emotions & behaviour, so its critical to understand their relationships to business, so we can affect productivity & demand.
Afterall, we all want your shoppers/customers to spend more with you than your competitors, so the right colour choices are paramount.
Lets look at a few here:-
This colour is great for inspiring feelings of serenity; it’s an easy colour to look at & provides an air of trust.
It’s also associated with wealth, health & longevity.
This is used most often to promote luxury items, giving a feeling of power & strength.
Although often seen as a colour of intelligence, to much black can feel morbid & morose. So use it wisely.
Seen as optimistic & cheerful, Yellow is a great impact / statement colour.
This is great for window displays etc as it promotes a feeling of being happy to impulse.
However it’s not a great colour for large spaces, so avoid painting your premises yellow.
A calming colour, which is really attractive to the younger market, particularly women.
Great colour of choice for a service based business or one which uses lots of conversation, such as mediators etc.
Immediately symbolises practicality & stability. However it can draw out feelings of depression & nothingness.
Often used to appeal to “older” markets, it can be seen as non-committal & bland.
Creating a sense of security & professionalism this is a well used colour for financial businesses.
It’s also the most commonly “liked” colour – Hence why social media companies use this colour as a base.
This colour feels forceful & dangerous & appeals to fast paced thinking, it creates a sense of urgency & is used
a lot to promote impulse buying.
Associated with respect, loyalty & luxury, purple is often used for problem-solving businesses.
It represents creativity & passion, along with knowledge & tenacity.
This is only a quick guide, so don’t forget that these colours can be mixed together & used in varying degrees to utilise a little or a lot of what they represent.
One of the best things you as a business can do, is research your market before making a choice on your branding colours.
Take a look at these
Facebook & Twitter – The colour they use is perfect for encouraging people to interact.
McDonald’s – The colours they use are cheerful, optimistic & aimed at impulse buying. (Remember Red is aimed at creating a sense of urgency).
Please contact us if you are considering a new/improved/changed Logo.
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