We all know Social Media has become a big part of people’s lives; it’s now a business and some people (myself included) have crafted it to an art – creating a Job market / employment opportunity that wasnt even around a decade ago.
Even as far back as Myspace (I fear I’m showing my age a bit here) it was a platform for singers and bands to use as a jump off point, posting information about gigs & songs but the world moved on rapidly to Instagram, Facebook and YouTube, with their endless media rich possibilities, bringing with it an abundance of marketing opportunities for up and coming artists.
For you – Those starting out in the media / music arena, the fact that a month of great marketing via this awesome platform could potentially cost no more than the cost of a few coffee’s is invaluable.
I’m often astounded that more people are not making great use of the mediums available…
Notice I said “great use”, as I know many singers / performers do use social media, creating and posting on accounts themselves…. Sadly as the world has moved on quickly, so has the way we have to maintain the momentum online. The days of just posting content & hoping for the best are long gone.. BUT as said, for the cost of a few coffee’s a month, you can still get a great campaign from asmaller social media business.
A boutique business will make sure only the most most relevant photo’s (not just the one you like) are posted, they will ensure you have some very carefully placed hashtags, that your contact info is up & visible and that your new video is on YouTube and is shared in relevant groups. This is us taking the time to research & learn about your target audience & aiming you at them!
Take Andie Case for example. She’s recently entered the UK top 40 with a cover of Jason Derulo mixed with a Cheap Trick song, all thanks to it being shared to a car fan page (the only relevance of the car being that the music video is filmed in a car) it managed to reach a wide audience, and now the very talented Andie is building quite the fan base. She took a chance at sharing a video outside of the normal pathways, and it brought her to a lot of people’s attention.
Twitter and Instagram are brilliant tools for social media marketing in general, but as I said previously, the right hashtag can truly open doors.
With Instagram being one of the easiest platforms to build a following on, it attracts the audience and the introduction of video on Instagram can draw someone’s attention from that 15 second clip to tracking down someone on YouTube.
However the followers HAVE TO BE REAL!
Fake followers on any platform act in a negative way, sometimes even causing the accounts to be sanctioned by Twitter / Facebook /Instagram.
The potential from Social media is endless, if you know how to maximize it…
Rocoja knows how to!
Contact us for some advice info@Rocoja.co.uk
We are to help.