In fact I spend much more time now, as now instead of reaching for a milky drink when Insomnia hits at 3am, I reach for my trusty Asus Laptop & get on-line to see what’s happening & if I (or any of my clients) should be a part of it.
You see – social media NEVER sleeps… Luckily neither do I (OK, I do, but just 3 /4 hours a night).
I think my family & friends are probably a bit tired of hearing how passionate I am about Twitter, Pinterest & social media in general, however it’s very different to someone coming home from a day’s work, effervescing about the flowers in their shop, or the lovely people that came into their retail outlet. It’s different because is so hard to quantify what my job involves.
In plain terms, I write articles & blog posts, I tweet, I post updates, write reviews, in fact lately I’ve branched out into more of a “PR” role for some of my clients.
But overall It’s very difficult to explain how those things above translate to building a brand/clientèle to someone who doesn’t understand social media yet. (Something I can help you understand if you wish).
Social media is vital for business development, marketing, customer service & building a brand!
So, I work as a “Social media consultant” – well at least that’s what the insurance company who insures me categorises it as. In my eyes I am an additional service to small businesses who want to utilise word of mouth to build their business; but have accepted that word of mouth has changed forever to “tweet & update”!
To that end I have become bi-lingual, I have to translate between two worlds — that of the social media culture and that of the people have little to no experience with it. This is exciting & frustrating at the same time, but extremely rewarding when a client gets to see their customer base increase & they themselves can understand how it’s finally happened.
This is why the Bi-lingual part of my role is so important.
My clients may be in unfamiliar territory when it comes to marketing per-se, let alone social media marketing. They may be uncomfortable with change & unable to ratify the making of on-line relationships to finding & retaining new business. Many of my clients are used to the tried & trusted way of building relationships, Trade shows, Networking meetings, Door-knocking, telesales etc. The new language of social media is very foreign & it’s a massive bonus to be able to translate it into an easily understandable language.
Introducing social media to a small business or individual brings me the challenge of getting people to imagine the possibilities of something they’ve never experienced & I love it.
We are here specifically for new and fledgling businesses, Charities and individuals who need to be in the midst of the Social Media buzz.