The importance of using a professional marketing company for charities / community groups & small businesses.

 

For small businesses, charities and community groups that rely on fundraising and awareness, it is essential to choose wisely when entrusting your marketing or media to someone outside your group.

A professional marketer can create effective campaigns to tell stories, increase awareness, develop relationships and open communication with supporters, clients and more importantly potential donors or sponsors.

Working with a professional with experience is of huge importance.

Let’s look at why now.

 

Expertise

There are lots of people with different skill sets and some of those people have an amazing length and depth of experience in marketing. When you entrust your business/non-profit to someone you need to ensure they are experienced in your particular area.

A professional marketer may be absolutely the right way for you to go BUT do not forgo quality and structure because of budget, ever – this can be a very costly error (especially if the company / freelancer does not have insurance to cover you if their error leads to your loss).

Legalities

Due to the expertise of the marketing professional you’ll be working with, they will know the do’s and don’ts in your industry and the marketing world in general. This is based on 1) their own experience of marketing and 2) their experience of working in your field. They should be able to show you examples of work they have done in your arena and overall and offer testimonials from clients who are happy.

Remember – one small error can be very costly ( e.g. don’t include guarantees or claims about something in advertising which you can’t pull through on). Misleading information in adverts / marketing material is a key legal issue..

Saving time

Partnering with the right marketing support is much less commitment than hiring someone in-house. You are not recruiting, interviewing, onboarding, or any of the other time-consuming and often expensive tasks that come along with a new employee.

Larger Network

Working with professional marketeers builds a large network of channels that can lead to further partnerships for your charity/business/non-profit. In addition to building a network through working for businesses professional marketing companies often exhibit work in other ways and with your association with them, this can offer your cause/ product even more visibility and awareness

 

Lastly, it is of great importance to work with a HMRC registered business, for Tax & Insurance purposes. By doing this you limit the likelihood of your business, charity or community group facing tax issues. Also, just knowing the person you chose to support you is registered with the HMRC means they are diligent and honest and will be paying the correct tax and following proper protocol.

Surely this is what you would want for your business or group?

If you do – Contact Rocoja today.