By means of creating, sharing and exchanging information, ideas, images and videos, people have the opportunity to be part of a massive virtual community.
Regarding the business world, this immediacy and efficiency when dealing with information are helping (and will carry on helping in the future) monitoring trends, doing market studies, advertising and growing opportunities.
Benefits of social media go from simply sharing some piece of information socially to opening up new career opportunities or building up a solid reputation.
Used in business environments, getting the location, gender, age and other features of the networks’ users, companies can easily know which audience to target as well as finding new possible clients.
In addition to seeking people to help businesses grow and sending information directly to them, social media is a great to tool when it comes to feedback.
Any new product that is shown and advertised through social media and then shared by users will receive the opinion of many of those users; after the product has been tried.
This information can then be used by the company to improve.
Social media has been able to reach a level of advertising and passing of information that no other media ever could until now.
Information is passed directly from person to person without needing intermediaries; not only this but also the fact that social network users’ preferences and personal information make it much easier for companies to show their products to the right people.
Be it from a laptop or thanks to a mobile app, social networks likeFacebook,Twitter or Pinterest as well as many others that may not be as popular yet, help build up a good relationship with customers and the three of them effectively serve both parties: business and customer
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