It can not only send out snippets of information relevant to your audience, it can (if managed correctly) drive traffic to your online store / website & other social media platforms.
Above all it helps you build relationships with like minded business people & these can be invaluable.
Here are some tips for anyone looking to use Twitter for Business.
1) Make sure you are giving to you most loyal followers – Re tweet & share their information for them.
2) Make sure you put lots of personality into each tweet – avoid Auto-tweets – be lively & engaging.
3) Connect people, don’t be selfish, introduce people & they will do the same for you!
4) If you want to be re tweeted, make sure you leave some space, so its easy for people to do – don’t use all 140 characters.
5) Use Hashtags (wisely).
Before you start tweeting, you must listen to what’s being done online – make sure your tweets are of interest & of value or people will rapidly switch off.
Find the popular hashtags & use them – not in a completely unrelated way, as that looks sloppy & desperate, but research & utilise them to enhance your product or service.
Be consistent with your tweets, a few every day is so much better than none for a week & then a rush of 20 or so.
However, having a professional marketing company manage your social media can really make the world of difference to your exposure, leaving you to concentrate on what you do best, run your business.
Contact us for some advice info@Rocoja.co.uk
We are to help, can provide references and will happily give you a free review of any marketing you have at present